• Design, design, design

    Font Lives Matter…

    So, fonts are broken down into 5 main categories: Why do FONT Lives Matter?  Well, for several reasons we can go into. Firstly, look at the difference between these two font styles: So, which one means business to you? You get it, right?  Fonts matter when it comes to the “feeling” you want to convey.  Fonts, are, well…a lot like clothes. Different occasions ask for different styles. You wouldn’t wear pj’s to a fancy party – no – you choose your outfit carefully.  Same with the font you choose.  Secondly, a font needs to be readable.   I know that sounds obvious, but if you’re creating a street poster, for example,…

  • Design, design, design

    Who cares about design?

    So, let’s talk D E S I G N. Taking design out of the visual world is like writingasentencewithnopunctuation or spaces in    the     words.  See the problem?  A good design, especially in this day and age, is like your first cup of coffee in the morning. It’s hard to get started without it. And you know why you should care about how your stuff looks? Because you have between 3 to 10 seconds to attract and keep your potential customer’s interest. That’s not a lot! People are bombarded with just so much, that you really need to work at standing out! Most people scroll through news feeds on autopilot, and…